Welcome to my portfolio! I’m Pedro Torres, a 20-year-old enthusiast from the vibrant island of Puerto Rico, now navigating my academic and professional journey in the heart of New York City. As a student at New York University, I'm immersing myself in the dynamic field of Media, Culture, & Communication.
This unique blend of studies has ignited my passion for marketing and strategy, areas where I’ve honed my skills and achieved professional milestones. Yet, beyond the confines of my resume lies a profound love for design and the boundless realm of creative expression. This portfolio is a window into my world, showcasing not just my professional achievements but also the personal projects that fuel my creativity.
Through Visage Studio, I aspire to share my vision, blending scholarly insight with artistic flair. My hope is for this website to not only reflect my dual identity as a scholar and a creator but to also offer you a glimpse into the projects and ideas that excite me.
Enjoy exploring my work, and thank you for visiting!
Digital Marketing:
Here are select product showcases from my tenure at TuPlantaPR (Any Parts Corp.), where my design strategies were crafted to not only present the latest offerings but to captivate and engage our core consumers through aesthetic allure and innovation.
Relevant Software: Adobe Photoshop, Adobe Illustrator, Adobe Lightroom
Physical Marketing:
Featured are the physical booth arrangements I devised for TuPlantaPR (Any Parts Corp.), constructed to transform spaces within malls and convention centers across Puerto Rico into inviting hubs, sparking interaction and deepening consumer relationships with the company's newest products.
Initial Mockup (Vector Mockup File)
VISAGE STUDIO "FOUNDATION JEANS"
First Realistic Mockup (3D Photoshop Render)
First Sample: 100% Custom Cut and Sewn Denim
FRONT PROMO
BACK PROMO
VISAGE x KYOTO SANGA AWAY JERSEY
These are just some of our most recent projects, with many more still in the vault awaiting public release. A collection of old designs can still be accessed through our Archive Shop.
For updates on new projects, feel free to join the newsletter on our homepage.
My journey at NYU includes mastering the art of media to navigate and narrate the multi-faceted tapestry of our society. I've uncovered and honed methodologies critical for crafting strategies that resonate and inform effectively. Highlighted below are two projects that exemplify my academic and professional growth.
1. Washington Square Park Project
https://wp.nyu.edu/theethnographyofwspartists/
As the digital craftsman behind the Washington Square Park artists' project, my role was pivotal in shaping the narrative and presentation of our findings. I took the lead in:
-
Full Website Design: Streamlining content and enhancing user experience to showcase the park's artistic pulse. Platform of choice was WordPress.
-
Logo Creation: Developing distinct visual symbols for each segment, partnering design with the park's iconic essence. Relevant software includes Adobe Photoshop and Illustrator.
-
Interview Production & Editing: Orchestrating an impactful artist interview that became the cornerstone of our narrative. Relevant software includes Final Cut Pro alongside Premiere Pro.
-
Reflective Analysis: Identifying avenues for future exploration, notably the sociopolitical intricacies of the local art scene.
This project was a crucible for my skills in web development, project design/management, and ethnographic research, culminating in a digital mosaic that reflects the vibrancy of the park's community. It stands as a testament to the synergy between art and academia within my portfolio.
2. "Porta" Group Marketing Project
https://pat9986.wixsite.com/asap
In a project where imagination met strategy, I led the marketing vision and web development for 'Porta,' a product born from a conceptual 'black box.' My role involved transforming abstract ideas into tangible, compelling visuals and a website that narrated our product's story with creativity and technical finesse.
This experience sharpened my skills in image concept creation and the intricate facets of website building. Navigating the project's team-centric landscape presented a rewarding challenge; it demanded that I not only contribute my own ideas but also harmonize with the team’s collective imagination. The result was a synergistic creation that illuminated 'Porta's' potential and underlined the power of collaborative innovation through the lens of marketing. It was a testament to how, even in a theoretical space, concrete teamwork can bring even the most whimsical ideas to life.